Bravo! You've stumbled upon your new website copywriter
Got a website design that looks lovely but isn’t converting leads? You need a seasoned website copywriter.
Hi, I’m Sara, a freelance website copywriter specialising in good copy and SEO. I have years of experience writing effective copy, so I know a thing or two about targeting the right readers with the right hook.
With me, your new web copy will build credibility and trust with key decision-makers, communicating your unique proposition, brand personality and complex products and services. And if you are B2C, I’ll whip up copy that engages and entices a purchase. I’ll also design your content to get picked up by search engines, allowing you to rank higher than your competition and draw in a wider audience.
Let’s get the ball rolling by sending me your project scope.
Your conversions are always top of my website copywriter list
Your web content strategy must align with your marketing strategy and business goals. More than that, it has to deliver as your online sales rep - a digital version of you.
How you write that copy to convert a site visitor to a lead is crucial. It must be based on solving their core problems with a simple solution. Your copy must have swathes of empathy and good sales technique to hit the mark. That’s where I come in. I’ve worked with several brands to help them deliver more qualified conversions from targeted copy. I can do that for you too.
Here’s how my copywriting services
can help you
Website content audit
You can design a website that looks great, but it’s pointless if your content doesn’t speak to your target client and call them to action.
My detailed report will show you how to rework your messaging to engage and hook your audience. I’ll also review your page structure and missing content to improve and pre-qualify leads.
Website SEO audit
There’s no point in writing beautiful words if no one can find them to read!
My detailed report will show you how to make quick and long-term wins by developing and implementing a targeted SEO content strategy.
Website copywriting
Maybe you’ve had an audit from me and want to get going, or maybe you just need some high-polished web content for a specific project. Either way, I am here to help.
I have flexible options, so pick which works best for you.
Website Copywriting Consultation
Need online drop-in sessions to discuss content strategy? Or maybe you need a keen eye to edit your latest copy?
Choose which option works best for you and let’s get started!
When you work with me,
you’ll get website copy that
Clearly communicates your brand
Using the right tone of voice to communicate with your customers is vital. You need to inspire trust and represent your values.
I’ll work with you to ensure that every word on your website captures who you are and what you stand for.
Gets to the guts of pain points and solves them
You’ve already established a need for your service; now, you need to show prospective clients how you offer them a simple solution. Empathetic copy that nurtures your audience is a higher converting approach.
I’ll work with you to establish what type of copy you need and where on your website you need it.
Pre-qualifies sales calls
Why not simplify your sales team’s workflow as you scale and use your web copy to pre-qualify leads?
I’ll jump on board, dive into your customer personas and work with your in-house teams to create copy that converts your ideal customer for each service.
Here’s how my copywriting
is helping Strafe Creative
Strafe Creative has a network of client-facing service pages and re-targeting pages for PPC ads, all of which need to convert leads. I worked with the marketing team to deliver annual content and web copy audits and rework any outdated or underperforming copy. Things can change a lot for a business in the space of a year, just as they can in SERPs, so it’s important that my audits and changes were thorough and effective.
From my new copy, Strafe has web traffic increases and more pre-qualified lead acquisition from organic sources. Lessening the reliance on complex PPC campaigns.
Sara is fantastic to work with, she’s detail orientated and always considers whats best for us and our clients. She’s taken the time to really understand our business, the tone of voice and our viewpoints. She always diligently researchers before each task too; which makes it easy to brief her in on new work. She’s a joy to provide feedback to and is just one of the nicest people you could have as part of your team, I can’t recommend her enough!
— Ross Davies, Co-founder Strafe Creative Sept 2023.
Other clients gaining better traffic and conversions through my copywriting
I’ve worked across a number of industries delivering copy for websites that needed better conversions. Here are a few of my favourite projects. Press on an image to find out more.
Working with me is simple.
If you send me your brief below, I’ll have a good read-through and come back to you. We can meet online to discuss how your project might work. Once we are agreed, working with me is simple. You choose your service and the time you need from me. You pay the first invoice, and I start work.
I’ll plug myself into your preferred comms channel, whether that’s Slack, email or something else, and I’ll send you updates as I go.
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Every project starts with an invoice, so prompt payment means your work gets scheduled into my workflow.
Documentation is great if you have it, but I can work around it if you don’t. What documents are you talking about, Sara? I’m asking for access to your
Brand style guide
Tone of voice
Buyer personas
Keyword map
Project outline
But don’t worry - With each service, I issue a project questionnaire. This is designed to help me understand your brand, your customer and the aim of the work we will be doing together. This is perfect if you haven’t had time to outline a brief for me.
I follow this up with a project call - an opportunity for us to dive deeper and cover any further questions. You can also introduce me to your team. I’m more than comfortable working with teams of people as I am alone in my office.
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I budget 30 hours for each audit, including a kick-off call, brand and competitor research and studying your internal documentation (brand tone of voice and style guide, buyer personas, keyword maps, etc.).
Audits can be pretty intensive - and I think they should be if you want recommendations that support a positive change.
The great thing about an audit with me is that if you follow through and have me make those changes for you, my prep work is already done!
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Whether I’m looking at your web copy or your SEO, I start with research. This helps me understand your business, customer, services and competitors well enough to establish where to position your website.
From here, it’s about documenting thoughts as I travel through your site and showing you where improvements could make a big difference.
At the end of each audit, there is a recommendation section. This will give you an actionable to-do list to plan our workload. Of course, I can do all that for you, which can be charged hourly or at day rates.
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It depends - I know that old chestnut, but here’s why.
There will be several variables to consider:
The page itself and projected wordcount
The speed of access to necessary documentation and supporting resources
The ease of access to stakeholders and department leads
If you need me to write the whole page or update to sections (I always recommend one writer across your site, too many voices and styles create a confusing site for visitors)
How many drafts are required before sign-off, or the complication of in-house approval processes
Generally speaking, lesser webpages can take around 20 hours, whereas those important brand and pitch-heavy pages can take around 30 hours.
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Audits require prepayment, as do retainers, which are pre-paid monthly subscriptions by BACs or Direct Debit.
I’m a one-man band, so I don’t offer extended payment terms or negotiate on price, but I can tell you that the average day rate for someone of my experience is £425. I charge £350. Stick that next to the ROI you receive, and it looks like I need to up my prices!
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I’m pretty flexible and have used everything from Slack to Notion with clients, so if you have a preference, let me know. We can also catch up by good ol’ email too.
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As a new client, there will undoubtedly be a transitional period between my getting to know you and my knowing you. That means that sign-offs need to reflect this.
Webcopy is always a fluid project and depends entirely on how many stakeholders or departments are involved. The best practice I have found is to submit my best first draft so that we can edit it together; that way, I will learn your process and insights to make future drafts water-tight.
From there, the edits are quick, meaning you have the copy ready to go in a reasonable timeframe.
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I always see my job as a collaboration. Yes, you are hiring me for my copywriting talents, and I’ll give you that, plus my best advice, but projects evolve, and targets change. That means my copywriting must be flexible enough to accommodate that.
I charge by the hour or at retainer rates, so collaboration (back and forth) is always possible.
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As a freelancer, my workload week to week naturally varies, and my client base is mostly retainer work. At this stage of my career, I’m lucky enough to say that this means I’m busy most of the time. So it can be difficult to get a fresh opening - but not impossible. Fill in the form below, and let’s book an online meeting to discuss your needs.
