It’s easy to conflate and confuse “brand voice” with “brand tone of voice,” but the two elements are separate pieces of your marketing and outreach efforts.
A brand voice represents a unique perspective. It speaks to your values and vision while establishing the personality that people can expect when interacting with your company.
The brand tone of voice is how you choose to communicate. It includes word choice, emotional inclusion, and communication style. It can change based on the situation faced, whereas your values and vision are relatively static.
Evergreen content is anything published on a website that remains relevant or engaging to people regardless of how much time passes. It is sometimes referred to as pillar content or cornerstone content because it speaks to your audience about the niche topics that your business wants to be known for.
0 to 69.2k Google impressions
and 507% more clicks from Google in 6 months with 10 top 5 SERPs on targeted keywords.
Runners-up in The Big Sustainability Expo 2023
for the "Net Zero journey of the year"! The first award we entered.
300% sales from LinkedIn conversions
from business page content. 3 converted leads from first 2 LinkedIn carousels.
53.46% increase in Google impressions
and 9.9% increase in clicks over 3 months. A 4.3 position rise across SERPs.
